What is a good writer?

A good writer converts complexity into clarity. In my line of work, we have two main tasks: (i) evaluate complex information and (ii) provide clarity. Unfortunately, many writers get obsessive about complexity, yet fail to address clarity. The matter is made worse in a tricky language, such as English.

Clarity means simplicity. Simplicity is not generalization or over-simplification, nor is it something that any seasoned writer can achieve. Simplicity means writing clearly about complex information- applying rigorous logic, recognizing delicate distinctions, and producing exactitude- so that any reader can effortlessly digest and retain.

Clarity is always important, but it’s crucial for professionals. Your readers are stressed, hurried, and impatient. They disapprove of anything other than simple, immediate, and straight. To write with clarity, you must write through your readers’ eyes, with an understanding of how readers handle complex information. Such understanding allows you to not only be logical but coherent. It also allows you to deliver with impact, so that readers remember, and, more importantly, trust, what you have to say.

Clarity means focusing on your readers’ goals. Your readers approach every document scanning for value. Readers do not ask, “why is this important?” but, instead, “why is this important to me?” That’s not all. Your readers want value immediately and effortlessly, from start to finish. Thus, your writing shouldn’t focus on your goals, but your readers’ goals, and, this focus must be made explicit and clear. Ironically, focusing on your readers’ goals will help you achieve your goals, with less friction and more of their attention and respect.

Collectively, a good writer provides clarity to readers. A good writer understands what readers find pleasing and, more importantly, frustrating. Becoming a good writer is a taxing ambition. Thankfully, however, once you understand, the cure is simple (or so I’ve been told).